The Buford Business Alliance hosts its annual Holiday Festival and Parade on Saturday, December 2, 2023, from 9 a.m. until 2 p.m. in downtown Buford. The parade begins at 9 a.m. at Tannery Row, 554 West Main Street, Buford and ends at South Hill Street and Main Street. The festival starts immediately after the parade finishes and is located at the Buford Amphitheatre on Main Street in Buford.
See lots of festive groups parading down Main Street along with law enforcement and first responders. Bring a bag to collect your stash of candy thrown out by the participants. Santa will make an appearance during the parade and later at the festival.
The festival is a great place to work on marking names off of your Christmas shopping list. On the Amphitheatre stage, various performers will help spread festive cheer and stop by to get photos taken with Santa!
This year’s Grand Marshall is Buford’s own ESPN/SEC reporter, Andraya Carter! Andraya was a star player on the BHS basketball team. She went on to play basketball for the University of Tennessee.
Andraya has worked for ESPN/SEC Network since 2018 when she first started as a game analyst for men’s basketball. She has since moved into reporting on women’s college basketball and the WNBA, as well as college football.
Recent awards include being honored as the 2023 Dawn Staley Excellence in Broadcasting recipient, a 2022 University of Tennessee Alumni Promise Award winner, NSMA’s Best Young Reporter for 2022, and was named to The Athletic’s 40 Under 40: Rising Stars in Women’s Basketball, The Athletic’s 40 Under 40 in College Sports and The Athletic’s 20 for 20: Who’s Shaping the Future of Women’s Basketball.
A special THANK YOU to this year’s Holiday Festival and Parade sponsors!
Holbrook Sugar Hill – Gold Level Sponsor
Spraggins Law Firm – Gold Level Sponsor
Renasant Bank – Silver Level Sponsor
Total Joint Specialists – Silver Level Sponsor
Inside Buford – Bronze Level Sponsor
Peach State Realty, Marcelle Smith, Realtor – Bronze Level Sponsor
Peoples Bank & Trust – Bronze Level Sponsor
State Farm Insurance, Chris Robinson, Agent – Bronze Level Sponsor
LDG Accounting Services – Santa Sponsor
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