Santa makes an appearance to spread the festive cheer at the annual Buford Holiday Festival and Parade in downtown Buford. Photo by Alicia Payne.

The Buford Business Alliance is bringing back the festive cheer again this year with their annual Buford Holiday Festival and Parade on Saturday, Dec. 7, 2024.

The Buford Band of Wolves is always a highlight of the annual Buford Holiday Parade. Photo by Alicia Payne.

Come out and be immersed in Holiday cheer with us! Set in one of the most beautiful locations for the holiday season, Buford’s Historic Main Street, the festival and parade will melt even the most Scrooge-like person and put them in the Holiday spirit. 

Start by enjoying the holiday-themed parade at 9 a.m., which features over 50 entries, including the Buford Band of Wolves and dancing performers. The jolly old man, a.k.a. Santa, is rumored to be cruising through in his vintage red truck. 

Performers will be on the amphitheater stage throughout the festival. Photo by Alicia Payne.

Follow the parade to the festival grounds at 301 East Main Street, in front of the gorgeous Mansions on Main Street at the Buford Amphitheater Park. Get some of your holiday shopping done and grab something tasty to eat with over 50 vendors and food trucks. Catch a festive performance or two on the Amphitheater stage or bring your children to the FREE Kids’ Zone featuring bounce houses, a balloon artist, a caricature artist and other kid-friendly activities. PHOTOS WITH SANTA will be available on a first-come, first-serve basis so bring your camera and snap your photos for free. The festival runs from 10 a.m. to 4 p.m. 

There is still time to sign up as a vendor or food truck at the Holiday Festival. The fees are listed below, and space is first-come, first-served. Vendor fees range from $100 to $185.

The 2024 Buford Holiday Festival and Parade is sponsored by our gold-level sponsors, Spraggins Law Firm and The Peoples Bank & Trust. Silver-level ($500) and bronze-level ($300)sponsorships are still available.

Interested in being in the parade? There are still a few slots available for businesses, dance groups, civic groups, school groups, pageant queens, and more. The only requirements for being in the parade are that entries must be holiday-themed and have plenty of candy to toss out to the spectators. There is no fee to participate, but you must submit an application and be approved.

Proceeds from the Holiday Festival are used by the Buford Business Alliance to sponsor non-profit organizations and school groups. The money also funds scholarships for Buford High School seniors. 

The Buford Business Alliance is a non-profit organization founded in 2010 to promote goodwill, business and tourism to benefit local businesses, the city of Buford and the community in the Buford area. The BBA is one of the largest business alliances in the area with over 150 members. The alliance meets twice a month to network. The After-hours meetings take place on the second Monday at 5:30 p.m. of each month at a sponsor’s location and the Breakfast meetings are held on the third Tuesday at 8 a.m. at Tannery Row Ale House at 554 West Park Street, Buford GA 30518.

*In the event of inclement weather on Dec. 7, the event will be moved to the following Saturday, Dec. 14 at the same time and location.

For more information on the Buford Business Alliance Holiday Festival and Parade, as well as more information about the BBA including upcoming events, go to www.visitbuford.com.

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